The IMC Practitioner is a product of unrivaled nerd-like inquiry into the fields of integrated marketing communication (IMC) and higher education. The blog attempts to examine present day issues in academe in context of their overall communicative merits.

////THE AUTHOR////
David Ayers is a second-year, second-semester graduate student at Marist College studying IMC. He lives with his wife, Mia-Bianca, and his dog, Indy, in Watertown, MA.
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